future solar norms

Elemnt emerges from a simple yet profound ambition: to elevate post-sun care into a ritual that fuses uncompromising luxury with a reverence for nature. With a focus on the essentials, Elemnt captures the raw warmth of a Burnt Umber, and the softness of a pale peach glow. It's an invitation to restore, replenish, and reconnect with the elements, redefining after-sun care for those who seek beauty with purpose.

Elemnt's balm offers a rich, soothing post-sun experience for consumers who seek both style and substance in their beauty regimen. The balm’s refillable, spherical packaging embodies the unity of forces, extending the circle into a three-dimensional sphere to embody balance. This form reflects the equilibrium of nature’s elements and the brand’s commitment to both aesthetic beauty and practical functionality.

The identity revolves around the key colour: Burnt Umber, exuding the sun’s warmth, while a Peach accent enhances readability and adds depth, grounding the brand’s image. The smooth, fluid lines in the design suggest harmony and natural flow, while the sphere signifies balance and cohesion.

The identity is further refined through the pairing of the classic Auxhold font with a monospaced typeface, enhancing accessibility while capturing a contemporary sense of luxury. This cohesive look appeals to eco-conscious consumers who value both aesthetics and ethical practices.