classic meets modern

Soey, a jewellery brand, beautifully intertwines the mother-daughter bond, capturing timeless elegance and emotional connection. Inspired by her personal experiences, Valérie sought to refresh the brand's visual identity while preserving its unique stories.

This transformation celebrates both the beauty of growth and the nurturing relationships that inspire each piece.The new identity symbolises the enduring connection between generations, with design elements evoking the intertwining stems of a bouquet. By blending heritage with modernity, the rebranding reflects Soey's balance of tradition and contemporary appeal.

The chosen key colour, Barbeau, embodies serenity and nurturing, echoing the vitality of the mother-daughter bond.Through this reimagined identity, Soey sets itself apart in the luxury jewellery market, honouring the intimate relationships that inspire its creations.

Each piece carries generational stories, inviting customers to connect with the craftsmanship and emotional richness behind every design.