invoke caviar's power

Cavi Pūr is a pioneering caviar-enriched skincare brand that blends luxury with cutting-edge science to deliver a transformative beauty and wellness experience. With a focus on regeneration, sophistication, and exceptional performance, Cavi Pūr elevates skincare, offering potent formulations that promote skin renewal and vitality through its exclusive caviar-infused ingredients.

The rebranding project aimed to position Cavi Pūr within the high-end luxury market, targeting individuals who seek more than traditional skincare. The goal was to create a brand that goes beyond beauty, offering a holistic experience that transforms both outer beauty and inner vitality, using the advanced power of caviar.

Inspired by the moon’s cycles, the brand identity reflects themes of introspection, renewal, and continuous realignment. This concept is captured through design elements that evoke depth and the natural elegance of caviar, symbolising regeneration from the inside out.

The sleek, modern logo utilises Stereo Gothic typography to convey boldness and forward-thinking elegance. A monogram inspired by the phases of the moon, incorporating Roman numerals, speaks to perpetual growth and transformation. The colour palette of Moonlight and Eclipse hues, paired with metallic accents, creates a purply-dark sophistication. The packaging, reflecting the moon's luminous quality, uses a reflective material to capture light and create a sense of fluidity, aligning with Cavi Pūr’s essence of continuous renewal.

Products like the Youth Supreme serum and Prime Night cream are housed in luxurious, metallic-embossed packaging, evoking strength and refinement. These design choices not only enhance the brand’s elegance but also underscore its commitment to a high-performance, transformative skincare experience. Cavi Pūr stands out in the competitive luxury market, offering an indulgent and reflective skincare ritual.