About | Beauty in Simplicity | Essentialist Agency

byron bay, au

Operating globally

Current Time

antipodean

design

office

TRUE BEAUTY RESIDES IN SIMPLICITY.

We strip away the excess to reveal the essence of design—refined, purposeful, and enduring. Our approach is rooted in minimalism, where every element is intentional, ensuring elegance in its purest form.

We collaborate with brands and individuals who are ready to redefine luxury, embracing values over fleeting trends.

Each project is crafted with meticulous care, merging instinctive creativity with precise analysis. By honing in on what truly matters, we create designs that leave a lasting impression—beautiful, impactful, and deeply aligned with your core identity.

Driven by an appetite for the abstract, the speculative, and the nuanced, we make unconventional choices to craft solutions that not only align with your unique vision but also deliver elevated outcomes and distinctive impact.

We partner with brands and individuals ready to challenge the norms and embrace a new definition of luxury, rooted in core values.

BRAND STRATEGY & IDENTITY

Building a purposeful foundation for your brand with strategic, cohesive identity systems for lasting impact.
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• strategy & concept consulting
• Naming
• Visual Identity
• Brand Guidelines
• Copywriting & Brand Narrative

CREATIVE DIRECTION & DESIGN

Crafting an aesthetic and narrative vision that ensures refined and consistent brand communication.

• Art Direction
• Packaging Design
• Advertising Campaigns
• Editorial Design & Layout

DIGITAL & E-COMMERCE

Creating seamless digital platforms that enhance user experience and increase engagement.

• Social Media Guidelines
• Photo + Video Direction
• Web Design & Development
• E-commerce Design
• Digital Marketing

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Insights

"Art, accuracy and quality in design. An agency with the most simple yet elegant design taste, with such a great attention and eye for detail."

"From the very beginning, you understood my vision and brought it to life with a perfect blend of creativity and professionalism. The attention to detail, choice of colors, and overall composition of the design are outstanding. You’ve managed to capture the essence of my brand in a way that feels unique, stylish, and memorable."

"Your work truly exceeded all expectations!"

"COULD NOT BE HAPPIER. I LOVE WHAT THEY'VE DONE, IT'S SO CHIC AND EXACTLY THE TYPE OF BOUTIQUE BUT PROFESSIONAL LOOK I WAS GOING FOR. THEY'RE AMAZING!!"

"I would highly recommend them to anyone looking for an agency that can translate ‘beauty’ in a sophisticated yet approachable style."

"Looking for someone to create nuanced, contemporary and premium designs? they should be your go-to"

"THANK YOU for this, such an incredible eye, THIS IS AMAZING!!!! IT LOOKS SO SLICK AND COOOLLLLLL. Obsessed!!!!"

"They’re really amazing at what they do. They have the most simple yet elegant design taste. they just care to deliver the perfect final results.”

"I appreciate the time and effort you put into making this exactly what I was looking for, and the final product is nothing short of perfect! I’m confident it will make a lasting impression on everyone who sees it."

Selected Work