Shifting a Beauty Visionary

The Beauty F—X emerges as a groundbreaking beauty brand, dedicated to the science of cold therapy. This bold transformation was initiated in response to a trademark challenge, reimagining the former The Beauty Fridge into a pioneering force in cooling science. The rebrand signifies a shift toward a modern, frosty aesthetic that highlights the brand’s unwavering commitment to innovation in the beauty industry.

The aim was to craft a fresh identity that encapsulates the cutting-edge nature of cooling technology while embodying sleek, contemporary elegance. The project began with renaming the brand to align with its new focus, culminating in a striking logo characterised by clean, modern lines that evoke frosty sophistication. The centrepiece of the redesign is a unique monogram inspired by Printed Circuit Boards, symbolising the seamless integration of technology and beauty—serving as the foundation for the brand’s official pattern.

To enhance this modern aesthetic, we introduced a refined colour palette inspired by icy tones, ensuring The Beauty F-X stands out with an innovative identity. By merging scientific advancement with a visually striking frosty theme, The Beauty F-X positions itself as a leader in technology-driven beauty solutions, advancing the practice of cold therapy in a way that captivates and resonates with a discerning audience.